With the state of the economy in 2009, a lot of fundraisers began looking at planned giving to help support and sustain their efforts. However, I was talking to a friend of mine recently who is a planned giving officioto and it occurred to the two of us that most of the time organizations look to having conversations about planned giving only with older couples– Why? These individuals have normally worked very hard, raised children, paid for college, have vacation homes and are now enjoying themselves by spoiling their grandchildren.
The one demographic that fundraisers fail to see as potential planned giving candidates are couples who never had children and singles! These individuals normally have more discretionary income than married couples with children; yet rarely are they considered as a candidate for planned giving.
Why? Do fundraisers think they have less to give?
Au contraire! Nowadays, many singles have financial planners and plan far in advance for their retirement years.
So the next time you are looking at increasing your planned giving efforts, give a little time to focus on the single ladies . . . and men!
